《奢华品牌设计：创造变革的艺术与科学》（管理专业人士），第二版，2024年版
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
这本书是继首次成功出版后推出的续作，展示了如何利用感官科学和神经心理学的力量来构建成功的奢华品牌。作者介绍了诸如特斯拉 Cybertruck、香奈儿、KaDeWe、宝姿、JACQUEMUS、NASA、MUD Jeans、Lilium、Rémy Cointreau、FENG J、Moncler、Louboutin 或迪拜瑞思福（Raffles Dubai）等行业如时尚、汽车或休闲领域的鼓舞人心的商业案例。该书突出了 groundbreaking 科学方法，比如超过3000万人参与的德瓦尔特色彩测试®，来预测奢华购物者的偏好和购买模式。成功的奢华品牌中独特的变化点被解码。通过各种实际例子和实验，读者将能够构建、重新设计或扩展奢华品牌，并以全新的视角看待奢华品牌。
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