医药领域的患者参与：一个心理学家的视角

English | 2024 | ISBN: 3031563395 | 93 Pages | PDF EPUB (True) | 3 MB

Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.

传统上，心理学家通常在临床环境中工作，直接与经历心理困难的人打交道，隶属于医疗结构。尽管如此，人类行为的基础知识和理解已促使心理学家进入一个新的、以前未考虑过的专业领域：医疗和制药行业。这个行业在临床药物开发、新发现、创新方面起着关键作用，而且前景广阔。那么，在这个环境中工作的心理学家都在做什么？这本书提供了基于行为科学和一名在制药行业工作过的心理学家的实战经验，来了解如何构建成功的患者参与策略的见解。

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