《数字时代美学诊所营销，初版》

English | 2017 | ISBN: 9781351228114 | 137 pages | True PDF | 8.46 MB

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

社交媒体为美容从业者提供了一种新的方式来与消费者建立联系，并使他们的诊所脱颖而出。然而，对于大多数诊所经理和从业者来说，数字媒体代表着一片混乱，他们根本无法开始了解如何导航。拥有超过20年的医疗美容经验，Lewis提供了对每天面临的营销产品和服务以道德的方式、管理患者并保持盈利的挑战的独特理解。本书旨在为需要深入介绍和全面可操作的程序用于数字营销、社交媒体以及美容诊所管理的专业人士编写专家用户指南。这是从业者必读之书。

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