构建动态业务社区：如何创建一个永续的客户生态系统

English | 2025 | ISBN: 9781032830193 | 123 pages | True PDF EPUB | 9.85 MB

This book is based on the author’s lengthy experience in creating communities and helping organizations and individuals thereby provide for evangelism and sustained growth. The result is dynamic marketing and sales at low, or no, cost of acquisition. Thus, communities are powerful sources for business owners, executives, and entrepreneurs. The research and literature supporting communities and the power of referral, peer-level influence, and normative buying pressures are enormous. This is not an internet-based or “pyramid marketing” initiative, which is based on a zero-sum game and is unethical or illegal. These communities are both “live” and remote; and become perpetual-motion sales machines. Most organizations have the raw material for successful communities, but they don’t realize it, nor do they know how to go about creating them. This work is the remedy. The author believes that many people are still “lonely” and isolated post-pandemic with remote work or hybrid work. Communities can embrace these people to build camaraderie and higher performance. The key benefits include gaining value for merely bringing people together who normally would never have met or rarely meet; providing viral marketing among members of entrepreneurial communities, which is effective 24/7; easily creating global communities to expand business; and dramatically building brands. Essentially, this book will enable the reader to use over a dozen pragmatic, sequential steps to organize resources, publicize, gain members, provide instant value, and assemble critical mass for the community to continually add members and perpetuate itself in “The chain reaction of attraction”®.

这本书基于作者在创建社区以及帮助组织和个体提供传福音和持续增长方面的长期经验。结果是低成本或零成本获取的动态营销与销售。因此，社区对商业所有者、高管和企业家而言是一个强大的来源。支持社区及其推荐力量、同级影响力和规范性购买压力的研究和文献非常庞大。这不是基于互联网的或“金字塔式直销”的项目，它基于零和游戏，并且是不道德甚至是非法的。这些社区既是“活”又是远程的；成为永动机式的销售机器。大多数组织都有成功社区所需的原材料，但他们并未意识到这一点，也不清楚如何创建它们。这本书就是为此而作的补救措施。作者认为，在疫情后的远程工作或混合工作中，许多人仍然感到孤独和孤立。社区可以拥抱这些人群，建立友谊并提升表现。关键好处包括通过将通常不会见面或很少见面的人聚集在一起获得价值；在创业社群成员之间提供病毒式营销，该营销全天候有效；轻松创建全球社群以扩大业务；以及大幅构建品牌。总而言之，这本书将让读者使用超过12个实际、顺序步骤来组织资源、宣传、获取成员并提供即时价值，并促使社区不断加入新成员，在“吸引力连锁反应”®中自我延续。

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