开发者关系的商业价值：技术社群为何和技术社区是如何成为你成功的关键所在
Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.
Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today.
What You’ll Learn Define community and sell community to your company Find, build, and engage with the community
Determine how and when to hire community managers
Build your own personal brand
Who This Book Is For Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.
了解开发人员关系的真实价值，在学习构建和维护与您的开发社区的积极关系的过程中成长。使用本书中提出的原理来规划您的公司目标，并发现您如何制定针对具体需求的计划。 首先，您将理解技术社群的价值所在：为什么需要培育一个社群以及如何做到这一点。接着，您将学习每天参与社群建设的方法：寻找合适的受众、在代表公司和个人品牌之间保持平衡、线上线下活动等。 本书收录了来自许多成功公司的开发人员关系专业人士访谈，包括红帽（Red Hat）、谷歌（Google）、Chef、Docker、Mozilla、SparkPost、Heroku、Twilio、CoreOS 等，以及杰诺·巴辛的推荐序文。《开发人员关系的商业价值》是适合所有希望了解DevRel所在之处和如何参与的科技行业的专业人士的理想书籍。 不要被落下——加入社群吧！ 您将学到的内容 定义并销售您的社区给公司 寻找、构建并吸引您的受众 确定何时以及何时雇佣社群经理 建立自己的个人品牌 这本书适用于哪些人 任何科技行业中的业务领导者/所有人/利益相关者，技术倡导者，社群经理或开发者拥护者。
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