使用WordPress和WooCommerce构建您的在线商店

Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore. WordPress and WooCommerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You'll learn how to install WordPress and how to plan your e-commerce solution with WooCommerce as well as install, create, secure, test, and market a sample online store. Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products’ or services’ exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally.

What You'll Learn Plan an effective ecommerce strategy Choose a payment merchant and which products or services to sell online

Secure your store and add products, descriptions, categories, images, and prices

Maintain and expand your online store with WooCommerce extensions

Who This Book Is For Ideal for entrepreneurs and small business owners who know their products (physical or digital), but lack the technical background and skills to setup an online store to sell their products and services.

教您全面了解电子商务，并使用WordPress和WooCommerce创建自己的在线商店。无论企业的规模大小，电子商务都能让竞争环境更加公平，增加企业的曝光度，使公司能够触达到全球客户，并简化发货流程。

在过去，电子商务网站昂贵、技术难度高且创建耗时，但现在不同了。

WordPress和WooCommerce一起提供了一个完整的电子商务解决方案，可以在线销售实物商品和数字产品。您将学习如何安装WordPress以及如何使用WooCommerce规划您的电子商务方案，并安装、创建、保护、测试并推广一个样本在线商店。

无需支付昂贵的顾问费用就能制定自己的电子商务策略，同时增加品牌及产品或服务对目标客户的曝光度，并通过提供线上购买产品的能力提高销售业绩，还能让目标客户触及全球潜在客户。

• 您将学习的内容：
• 规划有效的电子商务战略
• 选择支付商以及在线出售的产品或服务
• 保护您的商店并添加产品描述、类别、图片和价格
• 使用WooCommerce扩展保持并扩展在线商店

本书面向那些了解自身产品（实体或数字）的创业者及小企业主，他们虽然具备产品知识但缺乏搭建在线店铺的技术背景和技能。

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