共享经济平台：理解共享经济平台多玩家的案例书

English | 2024 | ISBN: 9819754038 | 289 Pages | PDF EPUB (True) | 5.74 MB

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.

这本书探讨了通过数字化驱动的公司所打造的分享经济平台，这些平台为消费者带来了规模经济的同时提供了更多的选择。在中国，如拼多多和美团这样的数字平台已经开创了一种新的消费经济学。这种新经济为何兴起？在这本论据严密的书中，刘医生和刘教授解释了推动新经济的因素，这本书对营销专业人士、学者和经济学家来说都很有吸引力。

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