中国市场营销与管理量表

English | 2024 | ISBN: 9819744873 | 406 Pages | PDF EPUB (True) | 25 MB

This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context.

这本书旨在提供一个完整的中国市场营销与管理量表的综述，使其成为商业研究人员、实践者和学者 invaluable 的资源。其目的是为了促进营销和管理中各种构造和变量的测量与评估，特别针对中国市场情境设计。

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