先驱者：营销 brilliance 的 100 个案例研究
Trailblazers: 100 Case Studies in Marketing Brilliance unveils the revolutionary power of marketing that transcends mere transactions to forge lasting cultural phenomena. From Apple's iPod unveiling that reshaped the music industry, to Red Bull and Coca-Cola creating iconic brand experiences, this book chronicles the journey of brands that broke the mold. It's a testament to those who leveraged innovation, psychology, and bold narratives to not just meet, but anticipate consumer desires. For visionaries eager to disrupt and inspire, "Trailblazers" is your guide to the art of marketing that changes the world—one campaign at a time. Welcome to the revolution.
《拓荒者：营销 brilliance 的100个案例》揭示了超越单纯交易的营销革命力量，能够塑造持久的文化现象。从苹果公司的iPod发布会重塑音乐行业，到红牛和可口可乐创造标志性品牌体验，这本书记录了那些打破常规的品牌旅程。这是一份对那些利用创新、心理学和大胆叙事来不仅满足消费者需求，而且预见并引导他们欲望的见证。对于渴望颠覆和启发的人，《拓荒者》是你改变世界的一次又一次营销战役的艺术指南。欢迎加入革命。
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