以研究为导向的规模化:研究运营手册
Most organizations fail to tap into the game–changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight–generating engine. Use it to plan, manage, and scale a research practice that can truly propel businesses forward.
Who Should Read This Book?
If you’re a research leader, a researcher, or a ResearchOps specialist, this book is a must–read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you, too. Anyone involved in devising strategies and systems that support scaled–up human–centered research will find Research That Scales invaluable.
大多数组织未能充分利用研究的变革力量。
Research That Scales
是终极手册,用于将无论其规模或形状如何的研究实践转化为具有影响力的高效洞察生成发动机。请使用它来规划、管理和扩展一个真正可以推动企业向前发展的研究实践。
谁应该阅读这本书?
如果你是一名研究领导者、研究人员或研究运营专家,那么这本书必须阅读。但是,如果你在产品管理、设计、内容、营销、学术界或作为代理工作,并将研究作为你的工作的一部分,那么这本书也适合你。任何参与制定支持规模化以人为本研究的战略和系统的人都会发现《Research That Scales》非常宝贵。
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