主体性、无意识与消费主义:消费梦想
Subjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, contemporary consumerism invades and colonises human subjectivity. Investigating especially consumerism’s unconscious aspects such as desires, imagination, and fantasy, it engages with an extensive analysis of dreams. The author frames these using a synthesis of Jungian psychology and the social imaginaries of Baudrillard and Bauman, in a dialogue with the theories of McDonaldization and Disneyization. The aim is to broaden our understanding of consumerism to include the perennial consumption of symbols and signs of identity - a process which is the basis for the fabrication of the commodified self. The book offers a profound, innovative critique of our consumption societies, challenging readers to rethink how we live, and how our identities are impacted by consumerism. As such it will be of interest to students and scholars of critical psychology, psychoanalysis, sociology, anthropology and cultural studies, but is also accessible to anyone interested in the complex psychology of contemporary subjectivity.
《主观性、无意识与消费主义》是一次独特而富有想象力的跨学科探索,它揭示了后现代当代消费主义如何渗透并殖民人类的主体性。本文尤其关注消费主义中的潜意识方面,如欲望、想象和幻想,并通过详尽分析梦的研究来探讨这一主题。作者将这些内容结合荣格心理学和社会想象论(巴多里欧和巴瓦尔特的作品),并与麦当劳化理论和迪士尼化理论进行对话。目的是拓宽我们对消费主义的理解,包括身份象征和标识的永恒消费过程——这是制造商品化的自我基础的过程。本书提出了对我们的消费社会的深刻、创新性的批判,鼓励读者重新思考如何生活,以及消费者主义对我们身份的影响。因此,它将吸引批判心理学、精神分析学、社会学、人类学和文化研究的学生和学者的兴趣,但同样也适用于对当代主体性复杂心理感兴趣的任何人。
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