构建动态企业社区：如何创建一个永续的客户生态系统

English | 2025 | ISBN: 9781032830193 | 123 pages | True PDF EPUB | 9.85 MB

This book is based on the author’s lengthy experience in creating communities and helping organizations and individuals thereby provide for evangelism and sustained growth. The result is dynamic marketing and sales at low, or no, cost of acquisition. Thus, communities are powerful sources for business owners, executives, and entrepreneurs. The research and literature supporting communities and the power of referral, peer-level influence, and normative buying pressures are enormous. This is not an internet-based or “pyramid marketing” initiative, which is based on a zero-sum game and is unethical or illegal. These communities are both “live” and remote; and become perpetual-motion sales machines. Most organizations have the raw material for successful communities, but they don’t realize it, nor do they know how to go about creating them. This work is the remedy. The author believes that many people are still “lonely” and isolated post-pandemic with remote work or hybrid work. Communities can embrace these people to build camaraderie and higher performance. The key benefits include gaining value for merely bringing people together who normally would never have met or rarely meet; providing viral marketing among members of entrepreneurial communities, which is effective 24/7; easily creating global communities to expand business; and dramatically building brands. Essentially, this book will enable the reader to use over a dozen pragmatic, sequential steps to organize resources, publicize, gain members, provide instant value, and assemble critical mass for the community to continually add members and perpetuate itself in “The chain reaction of attraction”®.

这本书基于作者在创建社区以及帮助组织和个人进行福音传播和持续增长的长期经验。结果是，可以在低或零获取成本的情况下实现动态营销和销售。因此，社区已成为对企业主、高管和企业家而言强大的业务来源。支持社区及其推荐力量、同层级影响及规范性购买压力的研究与文献规模巨大。这不是基于互联网或“金字塔式直销”的举措，它基于零和游戏且是不道德和非法的。这些社区同时具有实体性和远程性；并且成为永动机式的销售机器。大多数组织都拥有成功的社区所需的原材料，但他们并未意识到这一点，也不知道如何创建它们。这本书就是针对这一问题的答案。作者相信，在疫情后的当下，许多人都仍然感到孤独和孤立，因为他们的工作是居家或混合办公形式。通过创建社区，可以拥抱这些人群，建立友谊并提高绩效。关键收益包括仅仅通过将人们聚集在一起就可以获得价值；为创业社群中的成员提供病毒式营销，这种营销模式24/7都有效；轻松地构建全球性的社区来扩展业务，并且大幅提升品牌影响力。总而言之，这本书将指导读者使用超过12个实用且按步骤进行的方法来组织资源、宣传、获得会员并创建社区的临界规模，以维持“吸引力连锁反应”®所描述的不断增长和自我延续的过程。

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