商业分析以有效决策制定为基础

English | 2024 | ISBN: B0D9NQFSGJ | Pages: 242 | EPUB | 1.67 MB

Business Analytics for Effective Decision Making is a comprehensive reference that explores the role of business analytics in driving informed decision-making. The book begins with an introduction to business analytics, highlighting its significance in today's dynamic business landscape. The subsequent chapters review various tools and software available for data analytics, addressing both the opportunities and challenges for professionals in different sectors. Readers will find practical insights and real-world case studies across diverse industries, including banking, retail, marketing, and supply chain management. Each chapter provides actionable insights and concludes with implications for implementing data-driven strategies. Key Features Practical Examples: Real-world case studies and examples make complex concepts easy to understand. Ethical Considerations: Guidance on responsible data usage and addressing ethical implications. Comprehensive Coverage: From data collection to analysis and interpretation, the book covers all aspects of business analytics. Diverse Perspectives: Contributions from industry experts offer diverse insights into data analytics applications in business research, marketing, supply chain and the retail industry. Actionable Insights: Each chapter concludes with practical implications for implementing data-driven strategies.

有效的决策制定中的商业分析是一本综合性的参考书，探讨了商业分析在驱动明智决策方面的作用。本书首先介绍了商业分析的重要性，在动态多变的现代商务环境中。

接下来的章节回顾了各种可用于数据分析的工具和软件，既关注不同行业专业人士的机会与挑战。

读者将在多个行业中发现实用见解和现实世界案例研究，包括银行、零售业、营销以及供应链管理等行业。每章都提供实际操作的洞察，并以数据驱动战略实施后的意义收尾。

关键特点

• 实用范例： 实际世界的案例研究和例子使复杂概念变得易于理解。
• 伦理考虑： 对负责任的数据使用及其在商业研究、营销、供应链以及零售行业中的数据应用方面的指导。
• 全面覆盖： 从数据收集到分析与解释，本书涵盖了商业分析的所有方面。
• 多角度视角： 从业界专家提供的洞察中获得多元化的理解，这些专家在商业研究、营销、供应链和零售行业中的数据分析应用。
• 实际操作见解： 每章都以数据驱动战略实施的实用性建议结束。

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