为教练和顾问预订Solid

English | 2024 | ISBN: 1394225687 | 304 pages | EPUB | 0.65 MB

Book Yourself Solid for Coaches and Consultants is a game changing guide to attracting potential business opportunities and turning them into high-paying gigs, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your coaching or consulting practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices—even if self-promotion isn't really your thing. In any service business, it's essential to connect with the clients who are a perfect fit for you. For consultants, that means making your marketing efforts more effective by understanding your unique brand, pricing your services competitively, and communicating with prospective clients about how you can help them. This book helps you through all of it, with practical tips and strategic insights to ensure that you're never short on the right kind of clients.

Co-authored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.

Understand your unique value proposition and brand, and learn how to talk about it Create a likeable social media presence and a website that brings people in the door Learn step-by-step strategies for networking, direct outreach, generating referrals, and more Discover how the principles of sales and pricing apply to building your consulting practice

Book Yourself Solid for Coaches and Consultants is a handbook that translates into results. Promote more than just your skills by creating an image that will resonate with your ideal clientele—and keep you booked solid.

英文| 2024 |国际标准图书编号：1394225687 | 304页|欧洲药典| 0.65 MB 《Book Yourself Solid for Coach and Consultants》是一本改变游戏规则的指南，旨在吸引潜在的商机，并将其转化为高薪演出，为企业打下坚实的基础。这种超针对性的、循序渐进的建议将帮助你将你的指导或咨询实践扩展到你以前认为可能的范围之外。你会受到启发，把精力投入到自我推销的实践中——即使自我推销不是你真正喜欢的。在任何服务行业中，与最适合你的客户建立联系都是至关重要的。对于顾问来说，这意味着通过了解您独特的品牌、为您的服务定价具有竞争力，并与潜在客户沟通如何帮助他们，使您的营销工作更加有效。这本书帮助你完成所有这些，提供实用的技巧和战略见解，以确保你永远不会缺少合适的客户。 由Michael Port（最初的Book Yourself Solid商业技巧背后的策划者）和Matthew Kimberley（成功的商业顾问）合著，Book Yourselfs Solid for Coaches and Consultants涵盖了教练世界特有的问题。通过吸引与您的愿景一致的客户，您可以创建一个成功的企业，帮助您实现长期目标。 了解你独特的价值主张和品牌，并学习如何谈论它。创建一个讨人喜欢的社交媒体形象和一个让人们走进来的网站。学习建立人脉、直接外联、产生推荐等循序渐进的策略。了解销售和定价原则如何应用于建立你的咨询业务 Book Yourself Solid for Coach and Consultants是一本转化为结果的手册。通过创造一个能与你的理想客户产生共鸣的形象来提升你的技能，并让你的预订保持稳定。

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