市场营销经济社会学

English | April 2, 2024 | ASIN: B0CZSSDC67 | 170 pages | EPUB | 1.22 Mb

"Economic Sociology of Markets and Marketing” explores themes like embeddedness, network analysis, and the impact of globalization on market structures, highlighting the significance of social factors in market dynamics. It offers insights into market formation, the role of religion, marketing strategies, and institutional entrepreneurship, indicating the practical value of economists and sociologists complementing themselves in socioeconomic research, theorizing, and policy-making. Sociology spices economics, giving it more practical relevance. At the same time, economics increases the use value of sociology in analyzing the conduct and performance of markets. The book thus emphasizes the pragmatism of economic sociology approaches in analyzing and designing market systems, making it invaluable for scholars, practitioners, and policymakers in understanding the multifaceted nature of markets.

中文| 2024年4月2日|亚洲信息网：B0CZSSDC67 | 170页|电子版| 1.22 Mb 《市场与营销的经济社会学》探讨了嵌入性、网络分析以及全球化对市场结构的影响等主题，突出了社会因素在市场动态中的重要性。它提供了对市场形成、宗教作用、营销策略和制度创业的见解，表明了经济学家和社会学家在社会经济研究、理论化和政策制定中互补的实用价值。社会学为经济学增添了活力，使其更具实用性。同时，经济学增加了社会学在分析市场行为和表现方面的使用价值。因此，这本书强调了经济社会学方法在分析和设计市场体系中的实用主义，使其对学者、从业者和政策制定者理解市场的多面性具有宝贵价值。

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